|
Post by alimularefin32 on Dec 14, 2023 4:18:28 GMT -4
(image-guided therapy) Vital signs monitoring device (patient monitoring) Health information management system (health informatics) Including equipment for caring for patients who need to be treated at home. By selling this type of product, there is resolution. and is technically complex because it is a medical product Therefore, it is not suitable to market products or present any superior techniques. Because it is a matter very far away from consumers, therefore, what Philips chooses as a product for viewing and health. And it is part of the medical community that is. Placing Special Data the product as Products that are involved in monitoring the health of people in society. Social Marketing creates top of mind for Philips The use of Social Marketing strategies this time is to make consumers remember Philips as a brand that improves the quality of life of people in society. Just like past campaigns, including reducing global warming. Reducing carbon dioxide in the air and until the latest campaign is Helping to campaign for people in society to have knowledge about heart disease. Why must we create Top of Mind for products? Top of mind Brand is the identity of the product in the minds of customers. When thinking about that type of product, you must be able to think of it immediately. Just count 1, 2, 3. When you are asked a question about that type of product, you can answer immediately without thinking. You don't have to think about it, for example. (image-guided therapy) Vital signs monitoring device (patient monitoring) Health information management system (health informatics.
|
|