Post by account_disabled on Dec 27, 2023 5:04:47 GMT -4
SpotX , the leading global video advertising and monetization platform , has announced its agreement with LG Electronics Inc. to serve as the main offering platform (SSP) in Europe, in addition to the United States and Latin America. SpotX will also provide LG with demand facilitation services to connect advertisers with the premium over-the-top video inventory available on LG smart TVs and give advertisers the ability to purchase that inventory programmatically through of the SpotX platform or DSP platform of your choice.
With more than 120 million LG smart TVs worldwide and streaming viewing continuing to grow, LG is poised to boost its advertising business as it prepares to ramp up programmatic Phone Number List action . “ This global partnership confirms the growing trend of device manufacturers recognizing the power of owning the screen , not only to manage content distribution and access, but also to aggregate unique audience data ,” said Ed Wale, Managing Director of SpotX in the UK and Spain.
LG is in the best possible position right now to take the leap and expand its advertising business with programmatic , and we are delighted to collaborate with the team in any way possible.” “ LG plays an important role in providing access to free news and entertainment programming options for our viewers,” said Matt Durgin , Senior Director of LG Electronics USA North America Smart TV Partnerships. “ In 2020, we have seen more than 300% growth. in consumption of hours of streaming on LG Channels. Through our collaboration with SpotX, we can offer media buyers or advertisers a new option to facilitate access to these audiences who interact with our premium Smart TVs.
With more than 120 million LG smart TVs worldwide and streaming viewing continuing to grow, LG is poised to boost its advertising business as it prepares to ramp up programmatic Phone Number List action . “ This global partnership confirms the growing trend of device manufacturers recognizing the power of owning the screen , not only to manage content distribution and access, but also to aggregate unique audience data ,” said Ed Wale, Managing Director of SpotX in the UK and Spain.
LG is in the best possible position right now to take the leap and expand its advertising business with programmatic , and we are delighted to collaborate with the team in any way possible.” “ LG plays an important role in providing access to free news and entertainment programming options for our viewers,” said Matt Durgin , Senior Director of LG Electronics USA North America Smart TV Partnerships. “ In 2020, we have seen more than 300% growth. in consumption of hours of streaming on LG Channels. Through our collaboration with SpotX, we can offer media buyers or advertisers a new option to facilitate access to these audiences who interact with our premium Smart TVs.