Furthermore at this point the CRM has already

Track and measure engagement At this stage, the most important function offered by the CRM for marketing is certainly that of keeping track of all the conversations with leads and the activities carried out within the organization. In this way the marketing team is able to evaluate the effectiveness of strategies and monitor results, coordinate activities with other departments and analyze data and conversations at any time. End of the funnel At this point in the journey, leads have already interacted with content, guides, webinars, members of your team and are interested in your product or service. Furthermore, at this point the CRM has already accumulated information after information about the contact, which can be fully exploited to formulate specific offers that are as relevant as possible in the eyes of the target, such as discounts or promotions. You can also .


create specific promotions based on characteristics Denmark Telegram Number Data such as geographic distribution or the type of industry in which the company is positioned. Tracking Among the other opportunities that CRM offers, there is certainly that of tracking lead activities on your website. In fact, by integrating the company landing page on the software, it is possible to analyze the steps that users carry out within it, the time spent there, the contents that convert and so on. Track engagement Reactivate cold contacts Have templates available for emails and communications Furthermore, the CRM will allow you to evaluate the effectiveness of your efforts and understand which type of content is effective on which segment, which leads to invest in and which ones to let go. As regards KPIs, however, some that may be useful to you are those relating to email engagement.



Such as: Click-through rate Subscription/ Unsubscription rate Message deliverability etc. In addition, we find metrics regarding ROI: Customer acquisition Cost conversion rate Customer lifetime value Average sale price etc. Middle of the funnel Once inside the pipeline, CRM allows you to automate communication with contacts and diversify it based on where they are in the sales journey. Pipelines can also be customized to reflect the most organic path for different products or prospects, even allowing you to use completely different strategies with different leads. A CRM in this part of the sales funnel should be programmed to: Automatically add contacts to a specific pipeline Only send targeted marketing messages on content similar to what the lead was interested in Maintain personalized mailing lists divided into segments