Post by account_disabled on Mar 7, 2024 6:21:19 GMT -4
In the different phases, Content Marketing can be useful to facilitate the transition between one phase and the next and re-trigger the process via a trigger. Mapping it is important because at each stage the contact expects to receive a particular type of information or resource that responds to their needs or pain . We can divide the type of content in relation to the Funnel into: TOFU (Top Of The Funnel): the contents must be designed to attract the user's attention, inform him, entertain him, arouse his interest; MOFU (Middle of The Funnel): the contents concern more closely the product or service, remaining very informative and not very commercial; BOFU (Bottom of the funnel).
in this phase the content is aimed at conversion, therefore Greece Telegram Number Data More strictly commercial. map of the customer decision journey, fundamental for outlining a Content Marketing Strategy Source Competitor Analysis (SWOT Analysis) Competitor analysis is also an essential phase of building a Content Marketing Strategy. It consists of analyzing the Content Marketing strategy of competitors according to a model, also generally applied in the definition of the general business strategy, the SWOT model. The SWOT analysis serves to direct the strategy towards more profitable means, channels and communication methods that are unique and valuable for the target segment, and includes various areas of analysis.
Strengths; strong points; Weaknesses; Opportunities, opportunities Threats, threats. These may concern the channels presided over , the human and monetary resources invested in the creation of content, the history of the brand, therefore also the authority built over time, the ability to preside over new channels and means, etc. Choice of Channels: Distribution is Queen The choice of channels is equally important in a Content Marketing strategy. We may have produced the best content, but without distribution it would be impossible to reach the target audience and objectives defined in the strategy. In this phase, the right means and channels are carefully chosen , i.e. those effectively managed by the target audience, suitable for hosting the contents created and sustainable over time. Only in this way can you conduct a content marketing strategy that brings the desired results.
in this phase the content is aimed at conversion, therefore Greece Telegram Number Data More strictly commercial. map of the customer decision journey, fundamental for outlining a Content Marketing Strategy Source Competitor Analysis (SWOT Analysis) Competitor analysis is also an essential phase of building a Content Marketing Strategy. It consists of analyzing the Content Marketing strategy of competitors according to a model, also generally applied in the definition of the general business strategy, the SWOT model. The SWOT analysis serves to direct the strategy towards more profitable means, channels and communication methods that are unique and valuable for the target segment, and includes various areas of analysis.
Strengths; strong points; Weaknesses; Opportunities, opportunities Threats, threats. These may concern the channels presided over , the human and monetary resources invested in the creation of content, the history of the brand, therefore also the authority built over time, the ability to preside over new channels and means, etc. Choice of Channels: Distribution is Queen The choice of channels is equally important in a Content Marketing strategy. We may have produced the best content, but without distribution it would be impossible to reach the target audience and objectives defined in the strategy. In this phase, the right means and channels are carefully chosen , i.e. those effectively managed by the target audience, suitable for hosting the contents created and sustainable over time. Only in this way can you conduct a content marketing strategy that brings the desired results.